Initiating James’ post University Career, he secured a true, ‘thrown in the deep end’ role with an exclusive, blue-chip Advertising Agency on Sydney’s north shore, which later merged with BAM SSB. Strategic planning and media buying for some of Australia’s most famous brands, along with detailed, specific training from the head of media. Solely responsible for detailed media schedules for Liquorland, Jim Beam, Centrepoint Tower (Now the Sydney Tower) and Jones Lang Wootton. AU $3 million budget planned, bought and managed.
This was excellent business / media / advertising / management training, in a fast-paced environment. Quickly promoted to managing key accounts, including the Jones Lang Wootton account, a multi-national commercial / Industrial real estate agent. Managed thirty senior negotiators marketing and advertising requirements, from brief to execution. Direct Marketing, national press, trade marketing, creative execution for an extremely demanding client base. Weekly board presentations at client side.
A very solid base and overview of Business and Advertising in Sydney.