The Fundamentals of Online Business Development and Management

This End-to-End Fundamentals Course includes One-on-One Digital Business Coaching for those interested in Building Effective Online Businesses and Digital Marketing Management. Contact us now!

Go from Beginner to Advanced

In this course, curated online business development resources and insights are revealed and examined – from concept right through to building and managing an effective online business. We will cover business strategy, planning, implementation, marketing, project and business management and more – and your instructor will take you through each step on screen.

By the end of the course, you will have defined your audience, set up a website and be driving traffic to the major marketing channels. You can implement the same steps at work or for your clients as a Digital Marketing Manager or Online Business Consultant.


  1. Digital Business Planning and Strategy.
  2. Search Engine Optimisation.
  3. Search Engine Marketing.
  4. Customer Relationship Management.
  5. Retention Management.
  6. Conversion Rate Optimisation.
  7. E-Commerce Copy-writing.
  8. Product Marketing.
  9. Project Management

This Course will be delivered personally online by a Teacher and Consultant with more than 15 Years Digital Business Experience.


  • Weekly One-on-One Online Coaching.
  • Over 100 hours Training on-demand Videos.
  • Over 100 Key Tools, Resources and Articles.
  • Google Adwords and Analytics Certificates.


  • Pre-launch business owners who want to learn how to do it right from the beginning.
  • Business or Website owners who are struggling to get traffic and sales.
  • Students looking to study Digital Marketing Management.
  • Anyone looking to learn well paid freelancing skills and work online


  • Case Studies of Clever Companies & how they Exploded Growth.
  • The Architecture of Viral Content.
  • How to write Better Headlines and Snippets that Boost Click-Through Rates.
  • Cutting-Edge SEO Strategies to use in a niche, and how to out-perform the Competition.
  • How businesses build targeted visitors using Clever Press and Publicity.

This  Digital Marketing Course is designed to make you A Great Marketer through four months of guided study.

The course gives you a wealth of information.

Access to the latest and most useful resources and tools.

Specific personalised support depending on your areas of need and interest.

Nine fundamental Digital Business subject areas covered in detail.

On-going support available to help you build your business

From your Coach 

Hi there and Welcome! If you want to learn how to set up, optimise an efficiently manage online businesses, then I maybe able to help you.

In addition to one-on-one training and on-line courses, you may receive online help and support. Students are able to start discussions and message me with questions. I answer 99% of these within 4 hours.

I work flexibly to give you personalised online coaching – and am here to guide you from start to finish.

What really sets this course apart, is not just learning about the best platforms, tools, and integrations to use to build an online business – but building one of your own, as we go.

Students can make great connections and get general business advice from experts in their field. You are encouraged to ask questions, and I am always here to help. I adapt to your level of knowledge to make your training experience as effective as possible.

I like to help build sustainable and ethical businesses, and work with inspiring, creative and positive people.

Thank-you for your interest, and I really look forward to meeting you.



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