The online space moves at at an incredible speed. Check out the ever evolving Conversation Prism.
An overwhelmingly interlinked and fast-moving landscape… how can we possibly attract the attention we want to our message..?
And surely if we bothered to do all that work to get noticed, would the exposure justify the cost in time, energy and money to our business..?
How are you using the on-line landscape..?
Are you sure you are getting the best bang for your buck..?
What’s your on-line strategy around social media..?
Are you getting quicker and better with your content..?
Are you monitoring what works and what doesn’t, and using the right tools to show you a strong ROI..?
Moving from a small re-active business, to a systemised, organised, and efficient one is a process that requires a constant and consistent resource.
The systems are brilliant these days… the methods and technology to optimise our business behaviour truly are inspiring… when you know where to look, and how to use them.
Every business wanting to build credibility or sales is now focusing on strategic web marketing.
The most effective way to build most businesses today is to develop conversations with your target market by consistently producing the right relevant content and using web-based resources to spread it, join it, link it and push these lovely targeted people back to you. And that’s just the start. Then we need to enthral them, love them, keep them, nurture them…and help them grow… it’s a fine art getting it right, and one that is critical to your business success.
And have no doubt your time and money is best spent using someone who knows how to do it, rather than trying to figure it out yourself.
Which is why we have marketing experts and on-line consultants. Experts in this field are worth their weight in gold, because their success is transparent – after all, we can measure every click, every blog, every page they write or contribute to for its effectiveness and therefore a transparent Return On Investment.
I bet by the time you’ve read this, the conversation prism will have grown even further. What part of it do you need to be in for your business, and why?
And we’re sure you have enough to do.
