Cliftons are Asia – Pacific’s leading provider of Computer Training Facilities.
Further illustrating James’ corporate background, he was contracted to develop and install a multi-faceted marketing plan into this market leading blue-chip multi-location Asia-Pacific based professional services outsourcing company.
Detailed sales function audit and analysis. Refinement of CRM system. Identification and tracking of all key business indicators, statistics and forecasting. Media planning, negotiation and buying – $500,000+ budget allocated. Project and brand management of all marketing initiatives. Training and managing of marketing assistant. Sourcing and recruitment of various external agencies including PR, web optimisation and web development. Developed key wording for all mediums, including press, sales templates and collateral. Detailed analysis and board level reporting. Refined and introduced a range of business systems to improve enquiries, efficiency, brand impact, enquiry to sales ratio and customer retention.
New clients per month increased by more than 100% during this contract. Web hits and on-line bookings increased by around 30%. Unprecedented media coverage achieved. A range of efficiencies and optimisation tactics installed ensures business growth was continuing at more than 40% per year, combined with a stronger brand awareness, positioning and focus.